Brand strategy and identity | Brand & Marketing collateral | Web design | Copy-writing
Keywords:
Contemporary, active, engaged, relatable, expressive
Brief:
In 2019, we were approached by Greenhouse Enterprise, a well-respected name in the kitchen and furniture industry in Ahmedabad, to design sample packaging for their range of rustic handmade tiles. The tiles were to be promoted through their newly created brand ‘Prato’.
After several engaging discussions with the client, we were commissioned to develop the entire Prato brand as a modern face of Greenhouse Enterprise – a provider of high quality, affordable kitchens, furniture, tiles and wooden flooring to the fast-growing urban Indian market.
We worked closely with the client to develop their brand strategy, brand tagline, a new logo that was crisp and contemporary and a suite of 4 icons that represented their 4 main verticals – modular kitchens, cladding & decking, flooring & tiles and wardrobes & vanities.
We went on to create a range of brand and marketing collateral, including stationery, packaging, product catalogues as well as the company website and a comprehensive pitch deck for their brand dealers across the state. We also worked on product nomenclature, brand copy and tone of voice.
The success of the project owed a lot to the engagement of the client with the design process and the constant dialogue about the aspirations and goals of the business. The exchange of ideas was an enriching experience for all stakeholders and had a quantifiable impact on Prato’s market performance.
Client — Greenhouse Enterprise
Scope:
Brand strategy and identity
Brand & Marketing collateral
Web design
Copy-writing
Team:
Design — Rachita Sareen, Mridul Mitra, Sanket Bhatnagar
Photography — Oases Design and client
Client — Ahmedabad University, Ahmedabad
Scope:
Facade design
Space design
Landscape design
Outdoor furniture design
Team:
Design — Rachita Sareen
Tensile Consultant – Vishal Wadhwani (Idea Factor)
Photography — Shweta Sauran